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Welcome to Piggy Bank Tutor where financial literacy, character education & family fun come together to create a new family tradition!
Experience a fun, family-focused Piggy Bank Tutor Financial Literacy journey for parents and children ages three and up, featuring extraordinary hands-on products and interactive events that spark curiosity, encourage smart money habits, foster character development, and create joyful, memorable moments of learning and family connection.
Piggy Bank Tutor, a division of Character Avenue, LLC, connects families, schools, and communities through entertaining educational products, interactive activities, and programs that teach children essential life skills.
As technology and artificial intelligence continue to reshape society, Character Avenue and Piggy Bank Tutor support families in nurturing human strengths, person-to-person connections and meaningful personal relationships.
Our philosophy is simple: keep it fun, keep it easy, and keep the focus on family time. Our interactive turns financial education into enjoyable family experiences, cultivating key character traits like respect, kindness, honesty, and responsibility. We're not just teaching kids about money; we're revitalizing family dynamics and shaping tomorrow’s leaders.
Raising Money-Smart Kids is a Family Affair! If missed, there are no do-overs.

LeLe always spends money and never thinks about tomorrow or plans for the future.

CeCe tries to save money but fails to follow the budget and is not consistent with money management.

BeBe is disciplined in money management and understands needs vs. wants. BeBe is financially secure.
At the heart of Piggy Bank Tutor is our exclusive signature brand, The Three Little Pigs—LeLe, CeCe, and BeBe—your family's trusted Money-Math Coaches. These lovable characters help parents instill the value of money in their children through engaging financial literacy games, hands-on activities, educational products, family events, and interactive learning experiences.
More than just fun characters, LeLe, CeCe, and BeBe guide children on an exciting journey of earning, budgeting, saving, investing, giving, and understanding the value of money. Each pig represents a different money-management style, helping families explore important financial concepts in ways that are relatable, memorable, and easy to understand.
Let's face it—money conversations can feel uncomfortable or overwhelming for many adults. That's where Piggy Bank Tutor comes in. Through the playful personalities of our Money-Math Coaches, families can begin meaningful discussions about money in a fun, welcoming, and judgment-free way. Whether you're just starting your financial literacy journey or looking to strengthen money-smart habits, LeLe, CeCe, and BeBe serve as friendly icebreakers that make learning about money enjoyable for children and reassuring for parents.

The first five years of a child's life are crucial for brain development. Early experiences, whether positive or negative, influence how the brain develops. This stage is vital for cognitive growth, laying the foundation for future learning, behavior, health, and well-being, significantly affecting a child's ability to learn and succeed in school and beyond.
Start early, engage, and connect to support early brain development through meaningful family interactions and enjoyable financial literacy activities. Parental involvement and engagement promote the development of executive function skills in the brain.
Practical parenting tips, how-tos, meaningful resources, and a whole lot of encouragement along the way!
Biweekly family fun financial literacy activities included — with Money-Math Coaches, The Three Little Pigs, LeLe, CeCe, BeBe, and The Wolf, here to help you teach the value of money in your children through engaging and educational financial literacy lessons, games, activities, and more!
"One of the greatest life lessons a parent can pass on to their child is teaching them about the value of money. Nothing is better than knowing your young adult child understands financial literacy after 18 years of raising the joy of your life."
— Gloria Mansfield, Founder & CEO