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New Family Tradition- Fun & Engaging

Welcome to Piggy Bank Tutor by Character Avenue — the first and only FAMILY FUN educational and entertaining financial literacy resource for parents and their children ages three and up - A New Family Tradition!   We provide interactive, and engaging products that promote financial literacy and character building, along with resources and events that encourage family time and strengthen parent-child connections. 


 As technology and artificial intelligence continue to reshape society, Character Avenue and Piggy Bank Tutor are here to help families foster human strengths, such as building character, integrity, financial literacy, responsibility, and person-to-person relationships.


Our approach is: keep it fun, keep it simple, and keep the focus on family time. Our unique interactive approach transforms financial education into engaging family time, fostering essential character traits such as respect, kindness, truthfulness, and responsibility. We're not just teaching kids about money; we're refreshing family dynamics and shaping the leaders of tomorrow.


Raising Money-Smart Kids is a Family Affair! If missed, there are no do-overs.

Meet The Three Little Pigs Like You’ve Never Seen Before!

LELE

LELE

LELE

LeLe always spends money and never thinks about tomorrow or plans for the future.  

CECE

LELE

LELE

CeCe tries to save money but fails to follow the budget and is not consistent with money management.  

BEBE

LELE

BEBE

BeBe is disciplined in money management and understands needs vs. wants. BeBe is financially secure. 

Money-Math Coaches, The Three Little Pigs

 At the heart of Piggy Bank Tutor is our exclusive signature brand, The Three Little Pigs—LeLe, CeCe, and BeBe—your family's trusted Money-Math Coaches. These lovable characters help parents instill the value of money in their children through engaging financial literacy games, hands-on activities, educational products, family events, and interactive learning experiences.


More than just fun characters, LeLe, CeCe, and BeBe guide children on an exciting journey of earning, budgeting, saving, investing, giving, and understanding the value of money.  Each pig represents a different money-management style, helping families explore important financial concepts in ways that are relatable, memorable, and easy to understand.


Let's face it—money conversations can feel uncomfortable or overwhelming for many adults. That's where Piggy Bank Tutor comes in. Through the playful personalities of our Money-Math Coaches, families can begin meaningful discussions about money in a fun, welcoming, and judgment-free way. Whether you're just starting your financial literacy journey or looking to strengthen money-smart habits, LeLe, CeCe, and BeBe serve as friendly icebreakers that make learning about money enjoyable for children and reassuring for parents.

Raising Money Smart Kids Starts in the Home

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Start Early. Engage. Connect!

Why & Why Now: While parents will always be parents, parenting is a seasonal role, and there are no do-overs.

The first five years of a child's life are crucial for brain development. Early experiences, whether positive or negative, influence how the brain develops. This stage is vital for cognitive growth, laying the foundation for future learning, behavior, health, and well-being, significantly affecting a child's ability to learn and succeed in school and beyond. 


Start early, engage, and connect to support early brain development through meaningful family interactions and enjoyable financial literacy activities. Parental involvement and engagement promote the development of executive function skills in the brain. 

Piggy Bank Tutor's Milestones & Pillars

    Experience the Joy of Family Time, Financial Literacy Fun!

    "One of the greatest life lessons a parent can pass on to their child is teaching them about the value of money. Nothing is better than knowing your young adult child understands financial literacy after 18 years of raising the joy of your life." 


    — Gloria Mansfield, Founder & CEO 

    Refreshing the Joy of Parenting

    Free Parenting Newsletter — Subscribe Today!

    Practical parenting tips, how-tos, meaningful resources, and a whole lot of encouragement along the way! 


    Biweekly family fun financial literacy activities included — with Money-Math Coaches, The Three Little Pigs, LeLe, CeCe, BeBe, and The Wolf, here to help you teach the value of money in your children through engaging and educational financial literacy lessons, games, activities, and more!  

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      Making a Difference in Underserved Communities

      Touching the hearts and minds of Millennial and Gen Z parents, and their children, with heartfelt, motivational, and inspirational family time events, parenting classes, resources, and more.


      We are dedicated to making a positive difference in the lives of children, families, and communities by creating opportunities for family time that foster cherished moments, smiles, and joy.

      Copyright © 2021 Piggy Bank Tutor - All Rights Reserved.

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